Brevo — strengths
- Email & SMS
- Marketing automation
- Transactional API
Head-to-head review
Brevo vs Zoho CRM
Zoho CRM and Brevo both serve crm teams — Zoho CRM rates 4.1/5 (6,800 reviews), Brevo rates 4.5/5. Pick Zoho CRM for Cost-conscious SMBs; Brevo for Cost-conscious SMBs.
Zoho CRM and Brevo both serve crm teams — Zoho CRM rates 4.1/5 (6,800 reviews), Brevo rates 4.5/5. Pick Zoho CRM for Cost-conscious SMBs; Brevo for Cost-conscious SMBs.
Pricing at a glance
Compared
Brevo
Email marketing
Zoho CRM
CRM
Starting price
Free
$14/mo
Free tier
✓ Yes
✓ Yes
Trial
—
15 days
G2 rating
4.5 (2,200)
4.1 (6,800)
Best for
Cost-conscious SMBs, Multi-channel marketers
Cost-conscious SMBs, Teams using multiple Zoho apps
Top pros
- + Unlimited contacts on free tier
- + Multi-channel in one bundle
- + Transactional email included
- + Unbeatable price-to-feature ratio
- + Zoho One bundle is genuinely useful
- + Generous free tier (3 users)
Top cons
- − Reporting is basic
- − Automation is simpler than ActiveCampaign
- − UI is functional, not delightful
- − UI feels older
- − Support response times vary
- − Customization can be fiddly
Strengths by product
Zoho CRM — strengths
- Pipeline management
- Email integration
- AI assistant (Zia)